It’s the year 2018, and responsive websites are considered the industry standard. So why did your web developer overlook such an important feature when building your website? This is a question I have to ask our clients far too often. If your website is over 5 years old, odds-are, it may not be as responsive as you think. Do you have a responsive website?
What is a “Responsive Website”?
The general concept behind a responsive website is to have a website that is viewable on any device. Whether it’s a tablet, a mobile phone, a desktop, or a laptop, the visitors version of your website should be tailored to whichever device in which they are viewing your website.
Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance.
Media such as images is also resized relatively. That way an image can stay within its column or relative design element.
To put it simply, Responsive Websites automatically adjust to the visitors browsing environment.
Why Small Businesses Need to Switch to Responsive Web Design
More people are using mobile devices. A recent Pew study 77 % of Americans now own smartphones in 2018 which is up from just 35% in Pew Research Center’s first smartphone ownership survey carried out in 2011.
Check your traffic and you might just be shocked at how many visitors are getting to your website through mobile devices. (In your Google Analytics, select “Audience” on the left side, then “Mobile” to see what proportion of traffic is from mobile devices. You can even drill down to see which devices are sending the traffic.)
Is your website Responsive?
Let’s find out! Use our free website audit tool, and we will email a detailed report directly to you. The report is easy to understand, and provides a checklist of items that you can do to enhance the user experience on your website.
Audit Tool: https://freewebscores.com/instant-website-audit/